Digital Marketing Basics

Digital marketing covers all the marketing efforts that are done on the internet. Business owners leverage social media platforms, search engines and emails to find prospects and communicate with them.

Digital marketing presents endless business opportunities. Business owners invest in optimising their websites to find new clients and earn more.

There is a digital marketing agency in Perth that provides digital advertising and marketing. It provides various digital marketing services that can effectively help in boosting the virtual presence of your business.

And I am talking about Perth Digital Edge!

Reach out if you are looking for a digital agency in Perth!

Common Types of Digital Marketing

Search Engine Optimisation (SEO)

SEO focus on improving your rank in Search Engine Result Page (SERP) which can increase traffic to the website. There are various approaches to SEO such as On-Page SEO, Off-Page SEO and Technical SEO. 

On-Page SEO focuses on all the activities that occur within your website such as keywords. Off-Page SEO, on the other hand, deals with activities outside your website which can affect your rank in SERP.

Every business needs to implement SEO practices to improve searchability, visibility and to gain organic traffic. It is a long-term strategy that requires continuous practice to achieve the best result.

Content Marketing

Content marketing is a strategic approach that is focused on content creation. The purpose of content marketing is to generate brand awareness, traffic growth, lead generation and find potential clients.

Content marketing is an effective strategy that is used by prominent brands such as P&G and Microsoft. It is good for any business because it allows you to find loyal audiences who give importance to your brand.

Additionally, it is impossible to achieve the best marketing strategy with compelling contents. In that way, your contents can draw attention and will be shared in social media platforms.

Social Media Marketing (SMM)

Social Media Marketing is another digital marketing strategy that uses social media platforms to promote your business. Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn and Google My Business are a few of the most used platforms for increasing brand awareness and lead generation.

One of the best to gain traffic to your website is through social media shares and social media campaigns. It is an effective way of reaching a specific group of audience.

Hiring an SEO agency in Perth to launch your social media campaign can guarantee the best outcome. They will equip you with the best strategies that can help in the success of your business.

Pay Per Click (PPC)

PPC is one of the most popular digital marketing methods. It involves paying a publisher each time your ad is being clicked.

Google Ads, Facebook Ads, Twitter Ads and LinkedIn Ads are amongst the most popular PPC channels. Search ads, local ads, display ads and remarketing are types of PPC.

Again, it is worth hiring an SEO agency in Perth to bid for the best PPC rates. The good thing about PPC is you can track how your campaigns are performing.

In a Nutshell

Digital marketing a powerful business strategy. It has been proven to work for all types of business.

There are various types of digital marketing strategies you can try for your business. Keep on trying until you find out which one works out the best for you.

Applying the newest digital marketing trends to your business can bring a positive outcome. It can lead to bigger opportunities and achieve a return on investment (ROI).

So, always keep an eye on new digital marketing trends!

Keep searching for tips and tricks that can improve the strategies used for digital marketing in Perth


The 6 Steps to Starting an SEO Campaign

Search Engine Optimisation (SEO) has a key role in making your business successful in the digital world. It allows your business to stay more connected to its audience, to build up your brand and achieve higher engagements.

SEO is one of the secrets to a thriving business. If you want to continue leading the game, an SEO campaign is always worth investing in!

For SEO in Perth, check out Perth Digital Edge!

Here are 6 easy steps on how to start an SEO campaign:

  1. Establish your goals and strategies.

What is the purpose of launching a campaign? Who is the target audience? How can you measure the progress?

Make sure that you have the answer to all these questions before starting the campaign. Defining your goals and strategies will help you focus better and come up with effective ways to run the campaign.

At this point, you need to research everything. Find out more about your target audience.

  1. Research the right keywords.

Keywords are the most powerful part of your campaign. You need to come up with the right keywords for optimisation.

The long-tail keyword is more direct and specific while the short ones are directed towards different types of audiences. Choose the keywords carefully to avoid optimising for the wrong keyword.

There are online tools that can help in your keyword research such as Woorank. A Perth SEO company can also help you find the most relevant keywords for your business and target audience.

  1. Consider SEO audit.

SEO audits are important in keeping track of your campaign’s progress. It can also correct the errors that might have been affecting your SEO performance.

With an SEO audit, all the technical aspects of your site will be checked. These include page speed, URL structures, meta tags and others.

The SEO audit can help you ready your website towards the campaign. Be sure to improve the performance of your website to ensure better SEO results.

  1. Create interesting contents.

Now is the time to apply all of your SEO strategies. Use all the SEO strategies that you have to create highly optimised content.

Avoid all the SEO mistakes. Do not forget the Google rules to ensure a spot in the SERP.

Create original contents that are relevant to your set of keywords. Publish contents that are interesting and credible.

  1. Know how to use links.

Know how to use links. Google will recognise your content if it has links to authority pages.

A common mistake we all make is bad linking! So, hire an SEO specialist in Perth to address this issue.

Be sure to add call-to-action phrases with contact numbers. In that way, you will appear more professional and serious.

  1. Refine your campaign. 

SEO results do not happen overnight. It requires effort and time for it to work,

It is an extensive process that involves keeping up with Google trends to ensure your ranking. This means that you should be working on your strategies continuously.

However, help is available. There are SEO companies in Perth who can help you!

Reach out to Perth Digital Edge for Perth Search Engine Optimisation.…