Why Should I use an SEO Specialist?

Are you looking for a good SEO specialist in Perth? Are you thinking about why you should pay someone to improve your website’s optimisation?

An SEO specialist can serve various functions and will analyze your website to find ways to make it rank higher on the various search engines such as Google, and improve your conversion rates.

Reach out to Perth Digital Edge for Perth search engine optimisation!


Search engine optimisation (SEO) is constantly developing. The rules seem to change often and there is often confusion about the best way to achieve SEO.

It can be straightforward to learn the basics of SEO, but to become an SEO specialist takes time and dedication to learn all of the most recent methods.

So while it might be possible to undertake the SEO for your website yourself, it is advisable to use the services of a Perth SEO company.

There are various SEO companies in Perth, so let’s take a look at some of the reasons why using an SEO specialist would be a wise investment.

They Know and Understand Your Competition

Even though the digital age has brought many changes it is still best to know the strengths and weaknesses of your “enemy”.

An SEO specialist will look at and analyze your competitor’s website and marketing strategy. This can be a time-consuming process, but they will know what to look for and what tools to use.

They will learn what backlinks your competitors have find out what their best performing content is, and the source of their traffic.

This is all essential information, and your SEO Perth specialist will be able to advise on the best way to utilise it to make improvements and optimise your website.

They Have Technology on Their Side

SEO is a specialised field and making an educated guess is just not good enough. SEO specialists use expensive algorithms and software programs which find first-rate data which will assist in your optimisation strategy.

These tools allow them to find out essential details about the potential of your current site, how Google analyzes it, and how to make necessary improvements.

They can Judge which Improvements are Worth Making

Years of experience in the SEO field is an important resource.

Many specialists can find recommended lists of keywords which include data on who your main competition might be, and how often the words are searched.

However, it takes years of experience and industry knowledge to be able to decide effectively which of them are worth pursuing.

An SEO specialist can easily look over your website’s Google Analytics and immediately understand what it means to your site’s progress and traffic and how best to act on it.

The best way to get proper value from hiring an SEO specialist is to work as a team with them. You should appreciate their optimisation experience while also sharing your knowledge of your industry.

They are unlikely to have the depth of knowledge for your industry that you have, so you can help advice on their choice of keywords and you will know what will impress your client base.

In Conclusion

If you are interested in Perth Search Engine Optimisation you are welcome to contact Perth Digital Edge to discuss your options.

There are some positive steps that you can make in order to optimise your website, and it is time to do something about it.

Our SEO specialists will be happy to take a no-obligation look at your website and discuss which steps you should take next.

Would you like to know more?

Check out Perth Digital Edge!…

Digital Marketing Basics

Digital marketing covers all the marketing efforts that are done on the internet. Business owners leverage social media platforms, search engines and emails to find prospects and communicate with them.

Digital marketing presents endless business opportunities. Business owners invest in optimising their websites to find new clients and earn more.

There is a digital marketing agency in Perth that provides digital advertising and marketing. It provides various digital marketing services that can effectively help in boosting the virtual presence of your business.

And I am talking about Perth Digital Edge!

Reach out if you are looking for a digital agency in Perth!

Common Types of Digital Marketing

Search Engine Optimisation (SEO)

SEO focus on improving your rank in Search Engine Result Page (SERP) which can increase traffic to the website. There are various approaches to SEO such as On-Page SEO, Off-Page SEO and Technical SEO. 

On-Page SEO focuses on all the activities that occur within your website such as keywords. Off-Page SEO, on the other hand, deals with activities outside your website which can affect your rank in SERP.

Every business needs to implement SEO practices to improve searchability, visibility and to gain organic traffic. It is a long-term strategy that requires continuous practice to achieve the best result.

Content Marketing

Content marketing is a strategic approach that is focused on content creation. The purpose of content marketing is to generate brand awareness, traffic growth, lead generation and find potential clients.

Content marketing is an effective strategy that is used by prominent brands such as P&G and Microsoft. It is good for any business because it allows you to find loyal audiences who give importance to your brand.

Additionally, it is impossible to achieve the best marketing strategy with compelling contents. In that way, your contents can draw attention and will be shared in social media platforms.

Social Media Marketing (SMM)

Social Media Marketing is another digital marketing strategy that uses social media platforms to promote your business. Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn and Google My Business are a few of the most used platforms for increasing brand awareness and lead generation.

One of the best to gain traffic to your website is through social media shares and social media campaigns. It is an effective way of reaching a specific group of audience.

Hiring an SEO agency in Perth to launch your social media campaign can guarantee the best outcome. They will equip you with the best strategies that can help in the success of your business.

Pay Per Click (PPC)

PPC is one of the most popular digital marketing methods. It involves paying a publisher each time your ad is being clicked.

Google Ads, Facebook Ads, Twitter Ads and LinkedIn Ads are amongst the most popular PPC channels. Search ads, local ads, display ads and remarketing are types of PPC.

Again, it is worth hiring an SEO agency in Perth to bid for the best PPC rates. The good thing about PPC is you can track how your campaigns are performing.

In a Nutshell

Digital marketing a powerful business strategy. It has been proven to work for all types of business.

There are various types of digital marketing strategies you can try for your business. Keep on trying until you find out which one works out the best for you.

Applying the newest digital marketing trends to your business can bring a positive outcome. It can lead to bigger opportunities and achieve a return on investment (ROI).

So, always keep an eye on new digital marketing trends!

Keep searching for tips and tricks that can improve the strategies used for digital marketing in Perth


The 6 Steps to Starting an SEO Campaign

Search Engine Optimisation (SEO) has a key role in making your business successful in the digital world. It allows your business to stay more connected to its audience, to build up your brand and achieve higher engagements.

SEO is one of the secrets to a thriving business. If you want to continue leading the game, an SEO campaign is always worth investing in!

For SEO in Perth, check out Perth Digital Edge!

Here are 6 easy steps on how to start an SEO campaign:

  1. Establish your goals and strategies.

What is the purpose of launching a campaign? Who is the target audience? How can you measure the progress?

Make sure that you have the answer to all these questions before starting the campaign. Defining your goals and strategies will help you focus better and come up with effective ways to run the campaign.

At this point, you need to research everything. Find out more about your target audience.

  1. Research the right keywords.

Keywords are the most powerful part of your campaign. You need to come up with the right keywords for optimisation.

The long-tail keyword is more direct and specific while the short ones are directed towards different types of audiences. Choose the keywords carefully to avoid optimising for the wrong keyword.

There are online tools that can help in your keyword research such as Woorank. A Perth SEO company can also help you find the most relevant keywords for your business and target audience.

  1. Consider SEO audit.

SEO audits are important in keeping track of your campaign’s progress. It can also correct the errors that might have been affecting your SEO performance.

With an SEO audit, all the technical aspects of your site will be checked. These include page speed, URL structures, meta tags and others.

The SEO audit can help you ready your website towards the campaign. Be sure to improve the performance of your website to ensure better SEO results.

  1. Create interesting contents.

Now is the time to apply all of your SEO strategies. Use all the SEO strategies that you have to create highly optimised content.

Avoid all the SEO mistakes. Do not forget the Google rules to ensure a spot in the SERP.

Create original contents that are relevant to your set of keywords. Publish contents that are interesting and credible.

  1. Know how to use links.

Know how to use links. Google will recognise your content if it has links to authority pages.

A common mistake we all make is bad linking! So, hire an SEO specialist in Perth to address this issue.

Be sure to add call-to-action phrases with contact numbers. In that way, you will appear more professional and serious.

  1. Refine your campaign. 

SEO results do not happen overnight. It requires effort and time for it to work,

It is an extensive process that involves keeping up with Google trends to ensure your ranking. This means that you should be working on your strategies continuously.

However, help is available. There are SEO companies in Perth who can help you!

Reach out to Perth Digital Edge for Perth Search Engine Optimisation.…

4 must have features of the construction CRM software

If you have a business in construction, you know the importance of having the right type of software that will make your life easier and your business functioning better. One of the software that you can purchase is the Construction CRM software. However, because of the large variety of software that you can purchase, it is so easy to purchase the wrong one. This is why you should make sure that you are using the software that has these 4 features. Then you will know that you are using the best possible software for your business:

Customer information availability

You want to have software where you can get information about your customer’s details anywhere. Not only when you are in the office. You might be at the site and realize that there is something wrong with the construction.

Then, you don’t want to struggle get the information about the customer’s contact details. You want to be able to access it immediately. This is what some of this construction CRM software are offering.

Accounting and financial features

Financial and accounting are always a challenge. Especially, if you don’t really have the knowledge to do this part of the business. However, if you are going to purchase the right type of construction CRM software, you will be able to do all the accounting and financial part of the business, using the software.

You don’t need to struggle anymore and you don’t need to hire an accountant to do this line of work.


One thing about a construction business is that you need to make sure that you are on schedule and that you don’t miss any deadlines and meetings. This can be hard to remember all these schedules, and therefore you need to have software that will assist you in remembering.

The construction CRM software that is recommended has the scheduling feature where you are going to get reminders for your schedule. When the deadline is reached and when you have a meeting that you have forgotten about.

Team management

With construction, there are many different teams that are working on different sites. This can make managing the teams hard and frustrating. There is no reason why you should struggle to manage all your teams or to hire someone that is managing the teams.

If you are purchasing construction CRM software with team management features, it will help you to manage your teams better and to see if they are on schedule at the site or not. You don’t need to hire someone to do this type of work for you.

Just purchasing any construction CRM software without looking at the features isn’t really a great idea. There is different software that a construction company can use, but they aren’t all great and recommended. This is why you should make sure that you are going to know the top 4 features of the best construction CRM software that you can purchase. Then, you have everything you need to make a success out of your construction business.