The 6 Steps to Starting an SEO Campaign

Search Engine Optimisation (SEO) has a key role in making your business successful in the digital world. It allows your business to stay more connected to its audience, to build up your brand and achieve higher engagements.

SEO is one of the secrets to a thriving business. If you want to continue leading the game, an SEO campaign is always worth investing in!

For SEO in Perth, check out Perth Digital Edge!

Here are 6 easy steps on how to start an SEO campaign:

  1. Establish your goals and strategies.

What is the purpose of launching a campaign? Who is the target audience? How can you measure the progress?

Make sure that you have the answer to all these questions before starting the campaign. Defining your goals and strategies will help you focus better and come up with effective ways to run the campaign.

At this point, you need to research everything. Find out more about your target audience.

  1. Research the right keywords.

Keywords are the most powerful part of your campaign. You need to come up with the right keywords for optimisation.

The long-tail keyword is more direct and specific while the short ones are directed towards different types of audiences. Choose the keywords carefully to avoid optimising for the wrong keyword.

There are online tools that can help in your keyword research such as Woorank. A Perth SEO company can also help you find the most relevant keywords for your business and target audience.

  1. Consider SEO audit.

SEO audits are important in keeping track of your campaign’s progress. It can also correct the errors that might have been affecting your SEO performance.

With an SEO audit, all the technical aspects of your site will be checked. These include page speed, URL structures, meta tags and others.

The SEO audit can help you ready your website towards the campaign. Be sure to improve the performance of your website to ensure better SEO results.

  1. Create interesting contents.

Now is the time to apply all of your SEO strategies. Use all the SEO strategies that you have to create highly optimised content.

Avoid all the SEO mistakes. Do not forget the Google rules to ensure a spot in the SERP.

Create original contents that are relevant to your set of keywords. Publish contents that are interesting and credible.

  1. Know how to use links.

Know how to use links. Google will recognise your content if it has links to authority pages.

A common mistake we all make is bad linking! So, hire an SEO specialist in Perth to address this issue.

Be sure to add call-to-action phrases with contact numbers. In that way, you will appear more professional and serious.

  1. Refine your campaign. 

SEO results do not happen overnight. It requires effort and time for it to work,

It is an extensive process that involves keeping up with Google trends to ensure your ranking. This means that you should be working on your strategies continuously.

However, help is available. There are SEO companies in Perth who can help you!

Reach out to Perth Digital Edge for Perth Search Engine Optimisation.…

4 must have features of the construction CRM software

If you have a business in construction, you know the importance of having the right type of software that will make your life easier and your business functioning better. One of the software that you can purchase is the Construction CRM software. However, because of the large variety of software that you can purchase, it is so easy to purchase the wrong one. This is why you should make sure that you are using the software that has these 4 features. Then you will know that you are using the best possible software for your business:

Customer information availability

You want to have software where you can get information about your customer’s details anywhere. Not only when you are in the office. You might be at the site and realize that there is something wrong with the construction.

Then, you don’t want to struggle get the information about the customer’s contact details. You want to be able to access it immediately. This is what some of this construction CRM software are offering.

Accounting and financial features

Financial and accounting are always a challenge. Especially, if you don’t really have the knowledge to do this part of the business. However, if you are going to purchase the right type of construction CRM software, you will be able to do all the accounting and financial part of the business, using the software.

You don’t need to struggle anymore and you don’t need to hire an accountant to do this line of work.


One thing about a construction business is that you need to make sure that you are on schedule and that you don’t miss any deadlines and meetings. This can be hard to remember all these schedules, and therefore you need to have software that will assist you in remembering.

The construction CRM software that is recommended has the scheduling feature where you are going to get reminders for your schedule. When the deadline is reached and when you have a meeting that you have forgotten about.

Team management

With construction, there are many different teams that are working on different sites. This can make managing the teams hard and frustrating. There is no reason why you should struggle to manage all your teams or to hire someone that is managing the teams.

If you are purchasing construction CRM software with team management features, it will help you to manage your teams better and to see if they are on schedule at the site or not. You don’t need to hire someone to do this type of work for you.

Just purchasing any construction CRM software without looking at the features isn’t really a great idea. There is different software that a construction company can use, but they aren’t all great and recommended. This is why you should make sure that you are going to know the top 4 features of the best construction CRM software that you can purchase. Then, you have everything you need to make a success out of your construction business.