Search Engine Optimisation (SEO) has a key role in making your business successful in the digital world. It allows your business to stay more connected to its audience, to build up your brand and achieve higher engagements.
SEO is one of the secrets to a thriving business. If you want to continue leading the game, an SEO campaign is always worth investing in!
For SEO in Perth, check out Perth Digital Edge!
Here are 6 easy steps on how to start an SEO campaign:
- Establish your goals and strategies.
What is the purpose of launching a campaign? Who is the target audience? How can you measure the progress?
Make sure that you have the answer to all these questions before starting the campaign. Defining your goals and strategies will help you focus better and come up with effective ways to run the campaign.
At this point, you need to research everything. Find out more about your target audience.
- Research the right keywords.
Keywords are the most powerful part of your campaign. You need to come up with the right keywords for optimisation.
The long-tail keyword is more direct and specific while the short ones are directed towards different types of audiences. Choose the keywords carefully to avoid optimising for the wrong keyword.
There are online tools that can help in your keyword research such as Woorank. A Perth SEO company can also help you find the most relevant keywords for your business and target audience.
- Consider SEO audit.
SEO audits are important in keeping track of your campaign’s progress. It can also correct the errors that might have been affecting your SEO performance.
With an SEO audit, all the technical aspects of your site will be checked. These include page speed, URL structures, meta tags and others.
The SEO audit can help you ready your website towards the campaign. Be sure to improve the performance of your website to ensure better SEO results.
- Create interesting contents.
Now is the time to apply all of your SEO strategies. Use all the SEO strategies that you have to create highly optimised content.
Avoid all the SEO mistakes. Do not forget the Google rules to ensure a spot in the SERP.
Create original contents that are relevant to your set of keywords. Publish contents that are interesting and credible.
- Know how to use links.
Know how to use links. Google will recognise your content if it has links to authority pages.
A common mistake we all make is bad linking! So, hire an SEO specialist in Perth to address this issue.
Be sure to add call-to-action phrases with contact numbers. In that way, you will appear more professional and serious.
- Refine your campaign.
SEO results do not happen overnight. It requires effort and time for it to work,
It is an extensive process that involves keeping up with Google trends to ensure your ranking. This means that you should be working on your strategies continuously.
However, help is available. There are SEO companies in Perth who can help you!
Reach out to Perth Digital Edge for Perth Search Engine Optimisation.